Sony A900 (Alpha 900) announcement

Sony A900 icon Sony A900 just announced! Sony A900 prototype was first shown almost 18 months ago, finally, Sony A900 arrived! And give us a few surprises!

Dpreview just posted an article of Sony A900 announcement and a detailed hands-on preview. According to their article, Sony finished A900 development one month ago and shown to testers; a few days ago Dpreview received a test sample Sony A900.

Sony A900 features highlight

The body design of Sony A900 is very similar to A700. A900’s body is built with full Magnesium Alloy, very solid and feel like a tank.

Here are the surprises:

  • 24.6 MP 35mm full-frame CMOS sensor (highest res in class)
  • SteadyShot INSIDE full frame image sensor shift stabilization
  • 5 frames per second burst
  • Weight 850g only (without battery, card, accs)
  • biggest surprise is US$2999.99 body price

The other main features of Sony A900 are:

  • Dual Bionz processors (A700 only has one)
  • New 9 point AF with 10 assist points for Wide AF mode
  • ISO 200-3200 (ISO 100-6400 expanded range)
  • Top LCD info panel
  • Increased pixel pitch due to improvements in sensor design (it may have more than twice as many pixels as the Alpha 700, but the pixel pitch is actually larger; 5.9 micron vs 5.5 micron).
Sony A900 front

Sony A900 front

Sony A900 back

Sony A900 back

Sony A900 right Sony A900 left
Sony A900 with DT lens (full frame sensor with ASP-C lens)

Sony A900 with DT lens (full frame sensor with ASP-C lens)

Sony A900 auto focus points

Sony A900 auto focus points

Sony A900 body - magnesium alloy case

Sony A900 body - magnesium alloy case

Sony A900 can shoot 5 photos in a second, thanks to the new mirror movement design. This new design also enable A900’s body be smaller, “thinner” and lighter.

Sony A900 mirror movement

Sony A900 mirror movement

Sony A900 mirror movement 2

Sony A900 mirror movement 2

Sony A900 availability

Sony A900 will be available at the end of October 2008, A900 will be priced at US$2999.99.

Latest Update: Sony Alpha 900 will be released on 20 Nov, 2008 on Amazon.

Sony A900 samples

You may find 40 Sony A900 sample photos on Dpreview. Here are some thumbnails images of those sample photos. And I would like to highlight 2 of the high ISO sample photos here (ISO 1600 , ISO 6400). You may visit Dpreview to see the original photos (7 MB each JPG file).

Sony A900 ISO test photo ISO 1600

Sony A900 ISO test photo ISO 1600

Sony A900 ISO Test Photo ISO 1600 - P1 Sony A900 ISO Test ISO 1600 - P2
Sony A900 ISO Test ISO 6400

Sony A900 ISO Test ISO 6400

Sony A900 ISO Test Photo ISO 6400 - P1 Sony A900 ISO Test ISO 6400 - P2
Sony A900 sample photo 1 Sony A900 sample photo 2 Sony A900 sample photo 3 Sony A900 sample photo 4
Sony A900 sample photo 5 Sony A900 sample photo 6 Sony A900 sample photo 7 Sony A900 sample photo 8
Sony A900 test photo 9 Sony A900 test photo 10 Sony A900 test photo 11 Sony A900 test photo 12
Sony A900 test photo 13 Sony A900 test photo 14 Sony A900 test photo 15

Sony A900 Press Release

Sony Unveils First Full-Frame Alpha DSLR Model

SAN DIEGO, Sept. 9, 2008 – Sony is introducing its full-frame α (alpha) DSLR-A900 camera, aimed at serious photo enthusiasts looking for traditional SLR performance with the added benefits of digital photography.

It is designed to deliver ultra-fine picture quality with the world’s highest resolution, 24.6-megapixel, 35 mm full-frame CMOS sensor and fast image processing with a new dual BIONZ® processing engines. The camera is also the first to have a body-integrated image stabilization system for a full-frame sensor with Sony’s SteadyShot® Inside anti-shake system.

One look at the camera’s distinctive pentaprism and nostalgic body design will evoke its full-frame optical performance. It features a bright, clear optical viewfinder with 100% field of view coverage that would impress even film photography loyalists.

“The α (alpha) DSLR-A900 introduction solidifies Sony’s position as a leading camera manufacturer that can meet the demands of serious enthusiasts,” said Phil Lubell, director of digital camera marketing at Sony Electronics. “It represents the best in sensor and image processing technologies and offers enhanced functions, performance and reliability so photographers can push their creativity to the limit.”

Ultra-Fine Images As The Human Eye Perceives Them

The camera’s Exmor™ CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision α (alpha) lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.

The sensor is produced using proprietary Sony planarization technologies to ensure an ultra-flat surface across the entire imaging area. Instead of a single analog/digital convertor, the sensor uses over 6,000 on-chip, column-parallel A/D converters to convert analog signals to noise-resistant digital signals at the earliest possible stage. The result is reduced noise and high-speed transfer of data.

Image processing gets a boost in speed and power from the application of two BIONZ image processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ processing system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.

World’s First Anti-Shake System for a Full-Frame Sensor

The camera’s newly-developed, body-integrated SteadyShot Inside unit achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. This new unit provides stabilization for Sony, Minolta and Konica-Minolta wide angle, large-aperture lenses, which is difficult for lens-integrated systems.

State-of-the Art Optical Performance and Responsiveness

The ultra-bright viewfinder with 100% field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on every optical surface to deliver its extraordinarily bright and accurate view.

Additionally, the focusing screen is user-replaceable, with additional L-type (grid pattern) and M-type (super spherical acute matte) screens sold separately.

The camera’s newly-developed autofocus system consists of nine wide-area sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.

It also offers high-speed continuous shooting of 24.6 megapixel images at five frames per second. A newly-designed mirror box features a unique parallel-link mirror mechanism that moves on two horizontal axes to accommodate both 100% viewfinder coverage and the body-integrated image stabilization system without increasing the camera’s size. The mirror box also has a new moving magnet actuator, a high-powered coreless motor for a faster shutter charge, and a magnet catcher to minimize mirror bounce and light refraction within the box.

Versatility to Unleash Creative Possibilities

The model’s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.

After pressing the depth of field preview button, the camera “grabs” a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera’s memory card, thus saving capacity.

Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with ±2EV range makes it easy to create high dynamic range composite images.

Thirteen creative styles can be selected to enhance images and then fine-tuned by customizing contrast, sharpness, zone matching and other parameters, while 3 user-programmable memories provide instant access to as many as 26 different mode settings.

Powerful RAW file processing control is put in the photographer’s hands with the included Image Data Converter SR3 software that delivers faster file processing speeds, easy adjustment of image parameters, Dynamic Range Optimization and a new Peripheral Illumination function that compensates for corner light fall off.

With the camera’s HDMI output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation and color.

Comfort in Your Hands

Its construction features rugged, lightweight magnesium alloy with moisture-resistant, rubber seals for buttons and dials, an anti-static coating to prevent dust adherence to the imager, and a high-endurance shutter rated for more than 100,000 release cycles.

It has a 3-inch, Xtra Fine LCD screen (921K) makes it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.

System Expansion with New Accessories

The A900 camera will be accompanied with an array of accessories like the recently-announced Sony HVL-F58AM flash unit with its innovative Quick Shift Bounce system, powerful performance with a guide number of 58, and wireless auto flash ratio control.

The Sony® VG-C90AM vertical grip offers the same ease of operation when shooting vertically as horizontally, with its button layout and low-position shutter-release button. It also houses two InfoLITHIUM® batteries (sold separately) for longer shooting and playback.

The DSLR-A900 body will be available in November for about $3,000 along with related accessories.

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